There are many ways to sell an airline.
For Virgin Atlantic its all about sex and glamor -- as seen by its recent campaign ad -- and publicity stunts by its owner Richard Branson.
Ryan Air prefers to stick firmly to its low-cost tag, providing rock-bottom fares but excessive charges for anything non-seat related.
Source: http://www.cnngo.com/singapore/life/behind-scenes-singapore-girl-349291
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