Wednesday, March 9, 2011

Breathing life back into a classic Shanghai brand

Demos Chiang - Shanghai VIVE

Cosmetics brand Shanghai VIVE (??) broke back into Shanghai?s collective consciousness last summer when it re-launched the company in China with its new flagship store in the Fairmont Peace Hotel.

Shanghai VIVE may not be your grandmothers?s cosmetics line (although at one point it might have been her brand of choice), but it is now making its name with the city?s younger generation.

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Source: http://www.cnngo.com/shanghai/shop/breathing-life-back-classic-shanghai-brand-409887

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