Tycoon class: China's super-rich get their own travel brand

by CNNGo staff

Chinese travelers struck lucky this month.

Domestic business travelers got two dedicated hotel brands; geeks were let loose on a new travel-focused social website, Fengche.com; and now the nouveaux riches have been presented with an exclusive travel brand, as one of China?s biggest travel websites, Ctrip, launches HHtravel (????), targeted directly at Chinese tycoons.

Huge tycoon travel market, but no dedicated brand

According to the ?2011 China Personal Fortune Report,? the country is home to more than 500,000 people (link in simplified Chinese) with disposable assets of more than RMB 10 million (roughly US$1.6 million). 

Moreover, the ?Hurun Report? -- aka "The China Rich List? -- pointed out last year that China currently has more than 4,000 yuan billionaires (link in simplified Chinese)

?Yet no professional organization in China is guiding these people on how to travel,? says Hua Li (??), Ctrip?s marketing director.

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Source: http://rss.cnngo.com/~r/cnngo/~3/ts1FsHR20G8/millionaires-game-chinese-tycoons-just-got-their-exclusive-travel-brand-888756

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