Pop-up restaurants finally make their way to Seoul

by Elizabeth Eun

In recent years, the ever-changing Seoul restaurant landscape has seen more foreign food enter the formerly homogeneous Korean culinary scene -- and the latest international import may bring more opportunities than ever. 

Pop-up restaurants are finally pushing their way into Seoul, and it's no wonder, in a city that thrives on quick-changing trends, social media sites and well -- food.

Global context

The pop-up concept -- setting up shop in a location for a limited time, usually less than a day, before shutting down and moving somewhere new -- has become a major trend in certain cities overseas.

London, especially, has embraced the pop-up culture, meaning the city once renowned for its lack of a covetable culinary experience has become a trailblazer. Chefs now can display their talent at multiple spaces, and groups like Free Company -- a collaborative of chefs -- have made a business out of popping up in various locations with unique menus.

And as the novelty has settled down and become more of a staple, it?s also given rise to quirkier events, such as Hot Tub Cinema, where guests head to any given location, hop into a hot tub and watch a Facebook-voted film.

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Source: http://rss.cnngo.com/~r/cnngo/~3/3GsfaIz_Oy4/new-seoul-pop-restaurants-225376

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