Monday, October 15, 2012

Style over substance: Do celebrity chefs matter?

by Melinda Joe

Melinda JoeWhile I was attending a gathering of the world?s top chefs at the ?G9 World Summit of Gastronomy? in Tokyo in September, at least half a dozen strangers asked me to photograph them next to their favorite star chefs.

The G9 chefs were chosen by Ferran Adria, of the now-defunct, triple-Michelin-starred Spanish restaurant elBulli, and the group had been scheduled to give a presentation on the topic of gastronomy and social responsibility.

The event drew a surprisingly large crowd.

After last year?s G9 meeting, in Lima, Peru, a scathing piece by British food writer Jay Rayner described the group?s mission statement, entitled ?Open letter to the chefs of tomorrow,? as ?an act of ... such ludicrous self-regard you?d need an oxygen tank to get your breath back.?

That pronouncement delivered a satisfying dose of schadenfreude to those exasperated by the cult of the celebrity chef.

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Source: http://rss.cnngo.com/~r/cnngo/~3/jTuOaW0e4ZE/style-over-substance-do-celebrity-chefs-matter-574021

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