Thursday, December 9, 2010

Yak farmers providing the latest Shanghai fashion

Shokay - Chongming Island
Shokay Shanghai - hat and scart
Shokay Shanghai - accessories
Shokay Shanghai - pillow

At Shokay?s flagship store in Tianzifang, local shoppers can find soft, hand-knit down products. The surprise? The knits they?re looking at are made from yak wool. 

Beyond the unusual material, Shokay's owners also connect customers to those behind the products. Shokay knit's are far from a generic Chinese factory product. The store brings together communities across China, in a socially responsible business model. 

Every hand-knit Shokay product comes with a tag that explains the background of the knitter who made the products. It?s not just gloves, pillows or scarves -- it's a person and a story. 

read more

Source: http://www.cnngo.com/shanghai/shop/shanghai-yak-factor-105646

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