Companies give away millions in gold, cash and cars to promote month-long sale
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Shopping takes place on a different scale in Dubai, home of the world's largest shopping mall. (Or two.) Even the discounts, when they happen, are massive.�
The emirate kicked off the new year with its annual shopping extravaganza -- the Dubai Shopping Festival.
Originally conceived by the Dubai government in 1996 as an initiative to promote trade, it's now one of the world's largest shopping-themed events and a major tourist draw.
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Source: http://rss.cnngo.com/~r/cnngo/~3/TkcWWF0o3F8/dubai-kicks-annual-lavish-shopping-festival-120066
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