If all the world is indeed a stage, Seoul is going all out this year to showcase its production values, touting the Korean capital's expertise in hosting meetings and conventions to a worldwide audience.
?People have a tendency to lump tourism and convention together, but they are very different types of industry,? says Maureen O?Crowley, vice president of the Seoul Convention Bureau.
The difference between traditional tourism and the convention business? Bigger and more far-reaching consequences, according to the Meetings, Incentives, Conventions, Exhibitions (MICE) expert.
Despite its economic impact, many still view MICE as ?soft, less serious? industry.
?People don?t realize that we go after larger numbers,? says O?Crowley, who is originally from the state of Nebraska in the United States.
read moreSource: http://rss.cnngo.com/~r/cnngo/~3/3bpktw8zZy4/seoul-focusing-money-making-mice-455407
Mariah Carey Elin Nordegren Naomi Campbell Christina Aguilera
No comments:
Post a Comment