by CNNGo staff
It's fair to say that Chinese hotels haven't always enjoyed a pristine reputation for four-star service.
But a new venture is aiming to reboot the concept of customer care in the world's fastest-growing travel market.
A new luxury hotel concern, Ahn Luh Hotel Management Company (??????????), launched operations in Beijing in late May, according to China Travel News Agency (in simplified Chinese).
The launch marks China's first foray into direct competition with international luxury hoteliers.
Ahn Luh (which may be translated as "peaceful mountain") is a joint venture between Beijing Tourism Group (China?s largest tourism company), Singapore-based General Hotel Management Holdings Ltd. (GHM) and the Great Ocean Group, a Chinese private investment company.
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