Caviar company uses booze to woo Shanghai's rich

You?d be forgiven for thinking that, when it comes to food, the Shanghainese are conspicuous consumers. But in most images of a Chinese banquet, one of the true Western signs of opulent dining is absent: caviar. When the Shanghai?s affluent are out to impress, they reach for shark?s fin and abalone. Caviar is not even an afterthought. But a team of ex-admen who founded Black Pearl Caviar are seeking to prove that if you put it on the menu, they will come -- in droves. Caviar, they say, is the last word in edible luxury -- and they wager the Chinese will agree. read more

Brad Pitt Keanu Reeves Orlando Bloom Johnny Depp